Modern university lobby with a blue feature wall displaying "Chamberlain University" logo, a reception desk, and seating. Bright, welcoming atmosphere.
Modern university lobby with a blue feature wall displaying "Chamberlain University" logo, a reception desk, and seating. Bright, welcoming atmosphere.
Young woman in blue scrubs with a stethoscope around her neck, standing against a blue background. A colorful crest with "1889" overlays the image.

Chamberlain University

Streamlining the process for America’s future healthcare providers

Content Strategy, Experience Design, Design System, CRO

The nursing school research and application process can feel overwhelming; especially for part-time students and working adult professionals. Chamberlain University wants to improve its website so prospective students can understand program options more easily, navigate admissions requirements with confidence, and feel supported in taking the next step to apply.

Young woman in blue scrubs with a stethoscope around her neck, standing against a blue background. A colorful crest with "1889" overlays the image.

Chamberlain University

Streamlining the process for America’s future healthcare providers

Content Strategy, Experience Design, Design System, CRO

The nursing school research and application process can feel overwhelming; especially for part-time students and working adult professionals. Chamberlain University wants to improve its website so prospective students can understand program options more easily, navigate admissions requirements with confidence, and feel supported in taking the next step to apply.

Young woman in blue scrubs with a stethoscope around her neck, standing against a blue background. A colorful crest with "1889" overlays the image.

Chamberlain University

Streamlining the process for America’s future healthcare providers

Content Strategy, Experience Design, Design System, CRO

The nursing school research and application process can feel overwhelming; especially for part-time students and working adult professionals. Chamberlain University wants to improve its website so prospective students can understand program options more easily, navigate admissions requirements with confidence, and feel supported in taking the next step to apply.

Young woman in blue scrubs with a stethoscope around her neck, standing against a blue background. A colorful crest with "1889" overlays the image.

Chamberlain University

Streamlining the process for America’s future healthcare providers

Content Strategy, Experience Design, Design System, CRO

The nursing school research and application process can feel overwhelming; especially for part-time students and working adult professionals. Chamberlain University wants to improve its website so prospective students can understand program options more easily, navigate admissions requirements with confidence, and feel supported in taking the next step to apply.

Two people smiling and reading papers in a classroom, with a chart on the wall behind them. The mood is light and collaborative.

Josiah Bilagot

Design Director

“

By taking a user‑centred approach, we streamlined the experience and within 90 days, student applications increased by 40 times; a major boost to the future nursing workforce.”

Two people smiling and reading papers in a classroom, with a chart on the wall behind them. The mood is light and collaborative.

Josiah Bilagot

Design Director

“

By taking a user‑centred approach, we streamlined the experience and within 90 days, student applications increased by 40 times; a major boost to the future nursing workforce.”

Two people smiling and reading papers in a classroom, with a chart on the wall behind them. The mood is light and collaborative.

Josiah Bilagot

Design Director

“

By taking a user‑centred approach, we streamlined the experience and within 90 days, student applications increased by 40 times; a major boost to the future nursing workforce.”

Two people smiling and reading papers in a classroom, with a chart on the wall behind them. The mood is light and collaborative.

Josiah Bilagot

Design Director

“

By taking a user‑centred approach, we streamlined the experience and within 90 days, student applications increased by 40 times; a major boost to the future nursing workforce.”

A person in an orange polka dot shirt writes in a notebook on a desk with a computer displaying text. Green plant and book in the background.
A woman wearing gloves focuses intently on a medical training model. A laptop and medical supplies are in the blurred background, suggesting a clinical setting.
A person in an orange polka dot shirt writes in a notebook on a desk with a computer displaying text. Green plant and book in the background.
A woman wearing gloves focuses intently on a medical training model. A laptop and medical supplies are in the blurred background, suggesting a clinical setting.
A person in an orange polka dot shirt writes in a notebook on a desk with a computer displaying text. Green plant and book in the background.
A woman wearing gloves focuses intently on a medical training model. A laptop and medical supplies are in the blurred background, suggesting a clinical setting.
A person in an orange polka dot shirt writes in a notebook on a desk with a computer displaying text. Green plant and book in the background.
A woman wearing gloves focuses intently on a medical training model. A laptop and medical supplies are in the blurred background, suggesting a clinical setting.

Ongoing Evolution

Test the old. Design the new.

Ongoing Evolution

Test the old. Design the new.

Ongoing Evolution

Test the old. Design the new.

Ongoing Evolution

Test the old. Design the new.

Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
Split image comparing two versions of a Chamberlain University webpage. Left shows "RN to MSN" option with a focused nurse and a white background. Right presents "Upgrade from RN to BSN" with a blue overlay, depicting a nurse with a patient.
The image of Derek, With CEO & Principal

Derek

With CEO & Principal

“
Being grounded by iterative, measurable results helped define an engaging and effective experience for prospective students and Chamberlain.”
The image of Derek, With CEO & Principal

Derek

With CEO & Principal

“

Being grounded by iterative, measurable results helped define an engaging and effective experience for prospective students and Chamberlain.”

The image of Derek, With CEO & Principal

Derek

With CEO & Principal

“
Being grounded by iterative, measurable results helped define an engaging and effective experience for prospective students and Chamberlain.”
The image of Derek, With CEO & Principal

Derek

With CEO & Principal

“

Being grounded by iterative, measurable results helped define an engaging and effective experience for prospective students and Chamberlain.”

Design Tests

Multi-variant testing on high-traffic modules.

Design Tests

Multi-variant testing on high-traffic modules.

Design Tests

Multi-variant testing on high-traffic modules.

Design Tests

Multi-variant testing on high-traffic modules.

A series of six webpage mockups labeled A to F, each featuring a student on a laptop. The layout shows navigation menus and site content on academic programs.
A series of six webpage mockups labeled A to F, each featuring a student on a laptop. The layout shows navigation menus and site content on academic programs.

Controlled tests on live site to determine global updates.

A series of six webpage mockups labeled A to F, each featuring a student on a laptop. The layout shows navigation menus and site content on academic programs.
A series of six webpage mockups labeled A to F, each featuring a student on a laptop. The layout shows navigation menus and site content on academic programs.

Controlled tests on live site to determine global updates.

A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.
A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.

Iconography vs photography

A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.
A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.

Iconography vs photography

A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.
A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.

Iconography vs photography

A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.
A diverse group of healthcare professionals hold a baby in medical attire, with a banner inviting viewers to join Chamberlain University's community.

Iconography vs photography

Blue background with white text reads "Nurse Practitioner Tracks." A highlighted section shows "Family Nurse Practitioner," offering "9 specialty tracks" over "2 years."
Chart titled "Nurse Practitioner Tracks" with options: Adult-Gerontology Acute Care, Adult-Gerontology Primary Care, Psychiatric-Mental Health, and highlighted Family Nurse Practitioner.

Caption goes here

Blue background with white text reads "Nurse Practitioner Tracks." A highlighted section shows "Family Nurse Practitioner," offering "9 specialty tracks" over "2 years."
Chart titled "Nurse Practitioner Tracks" with options: Adult-Gerontology Acute Care, Adult-Gerontology Primary Care, Psychiatric-Mental Health, and highlighted Family Nurse Practitioner.

Caption goes here

Blue background with white text reads "Nurse Practitioner Tracks." A highlighted section shows "Family Nurse Practitioner," offering "9 specialty tracks" over "2 years."
Chart titled "Nurse Practitioner Tracks" with options: Adult-Gerontology Acute Care, Adult-Gerontology Primary Care, Psychiatric-Mental Health, and highlighted Family Nurse Practitioner.
Blue background with white text reads "Nurse Practitioner Tracks." A highlighted section shows "Family Nurse Practitioner," offering "9 specialty tracks" over "2 years."
Chart titled "Nurse Practitioner Tracks" with options: Adult-Gerontology Acute Care, Adult-Gerontology Primary Care, Psychiatric-Mental Health, and highlighted Family Nurse Practitioner.

Caption goes here

A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.
A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.

Chamberlain University Phoenix campus

A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.
A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.

Chamberlain University Phoenix campus

A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.
A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.

Chamberlain University Phoenix campus

A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.
A modern academic lobby with blue and white decor. A seated person at a wooden table interacts with a tablet. Another person in scrubs walks past. A colorful mural depicting education themes is on the wall, emitting a welcoming and scholarly atmosphere.

Chamberlain University Phoenix campus

Design Modules

Successful patterns were formalized into a consistent design philosophy.

Design Modules

Successful patterns were formalized into a consistent design philosophy.

Design Modules

Successful patterns were formalized into a consistent design philosophy.

Design Modules

Successful patterns were formalized into a consistent design philosophy.

A nursing student in blue scrubs and a mask holds up a lanyard, smiling in a hospital corridor. Text highlights a non-traditional nursing journey.
Alt text: "Chamberlain University Blog webpage featuring a relaxed nurse holding a cup. Three article previews are visible: 'HESI Exam,' 'Breaking Barriers in Social Work' under tips, and alumni tags. Blue background with 'View the Blog' button."

Visualizing healthcare with people first.

A nursing student in blue scrubs and a mask holds up a lanyard, smiling in a hospital corridor. Text highlights a non-traditional nursing journey.
Alt text: "Chamberlain University Blog webpage featuring a relaxed nurse holding a cup. Three article previews are visible: 'HESI Exam,' 'Breaking Barriers in Social Work' under tips, and alumni tags. Blue background with 'View the Blog' button."

Visualize that healthcare is people first.

A nursing student in blue scrubs and a mask holds up a lanyard, smiling in a hospital corridor. Text highlights a non-traditional nursing journey.
Alt text: "Chamberlain University Blog webpage featuring a relaxed nurse holding a cup. Three article previews are visible: 'HESI Exam,' 'Breaking Barriers in Social Work' under tips, and alumni tags. Blue background with 'View the Blog' button."

Visualizing healthcare with people first.

A nursing student in blue scrubs and a mask holds up a lanyard, smiling in a hospital corridor. Text highlights a non-traditional nursing journey.
Alt text: "Chamberlain University Blog webpage featuring a relaxed nurse holding a cup. Three article previews are visible: 'HESI Exam,' 'Breaking Barriers in Social Work' under tips, and alumni tags. Blue background with 'View the Blog' button."

Visualizing healthcare with people first.

Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."
Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."

Bento layouts for quick, digestible information.

Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."
Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."

Bento layouts for quick, digestible information.

Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."
Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."

Bento layouts for quick, digestible information.

Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."
Alt text: "Graphic featuring a woman in front of a colorful mural, with stats about Chamberlain University. Highlights include 24 average classroom size, 51% transfer rate, 92% NCLEX pass rate, and 90% receiving financial aid."

Bento layouts for quick, digestible information.

Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.
Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.

In-page access to personalized data.

Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.
Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.

In-page access to personalized data.

Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.
Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.

In-page access to personalized data.

Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.
Yellow background with a testimonial from a student about supportive Chamberlain faculty, alongside a digital form asking nursing-related questions.

In-page access to personalized data.

Mobile interface of a Tuition Estimator on a blue background. It shows dropdowns for selecting state and program focus, part of a multi-step process.
A nurse in a control room observes two medical professionals in blue scrubs discussing notes on a whiteboard. The setting is focused and professional.
Mobile interface of a Tuition Estimator on a blue background. It shows dropdowns for selecting state and program focus, part of a multi-step process.
A nurse in a control room observes two medical professionals in blue scrubs discussing notes on a whiteboard. The setting is focused and professional.
Mobile interface of a Tuition Estimator on a blue background. It shows dropdowns for selecting state and program focus, part of a multi-step process.
A nurse in a control room observes two medical professionals in blue scrubs discussing notes on a whiteboard. The setting is focused and professional.
Mobile interface of a Tuition Estimator on a blue background. It shows dropdowns for selecting state and program focus, part of a multi-step process.
A nurse in a control room observes two medical professionals in blue scrubs discussing notes on a whiteboard. The setting is focused and professional.
Man attentively looking at a whiteboard filled with handwritten notes and sticky notes in an office setting. The scene conveys focus and concentration.
Man attentively looking at a whiteboard filled with handwritten notes and sticky notes in an office setting. The scene conveys focus and concentration.
Three people are sitting against a gray wall, engaged in a conversation. One in a black shirt holds a cup, while another in a light blue shirt listens attentively. The atmosphere is casual and focused.
A woman sits on a chair outdoors, gesturing while speaking. She holds a toy monkey wearing a red shirt. Green leaves form the background, conveying a casual, relaxed setting.
Web page for a Master's in Nursing program. Headline reads, "Earn Your Master’s in Nursing in as few as 2 years." Features icons highlighting practicum commitment, flexible balance, 14 specialization options, and extensive support. Sidebar includes program details: top enrollment, 9 specialty tracks, CCNE accredited. Tone: informative and encouraging.
Alt text: "Infographic on a phone screen showing Chamberlain statistics: 140,000+ students and alumni, 130 years in nursing education, 22 U.S. campuses, 50% online."

Page summaries and chapter navigation at the top of popular pages.

Web page for a Master's in Nursing program. Headline reads, "Earn Your Master’s in Nursing in as few as 2 years." Features icons highlighting practicum commitment, flexible balance, 14 specialization options, and extensive support. Sidebar includes program details: top enrollment, 9 specialty tracks, CCNE accredited. Tone: informative and encouraging.
Alt text: "Infographic on a phone screen showing Chamberlain statistics: 140,000+ students and alumni, 130 years in nursing education, 22 U.S. campuses, 50% online."

Page summaries and chapter navigation at the top of popular pages.

Web page for a Master's in Nursing program. Headline reads, "Earn Your Master’s in Nursing in as few as 2 years." Features icons highlighting practicum commitment, flexible balance, 14 specialization options, and extensive support. Sidebar includes program details: top enrollment, 9 specialty tracks, CCNE accredited. Tone: informative and encouraging.
Alt text: "Infographic on a phone screen showing Chamberlain statistics: 140,000+ students and alumni, 130 years in nursing education, 22 U.S. campuses, 50% online."

Page summaries and chapter navigation at the top of popular pages.

Web page for a Master's in Nursing program. Headline reads, "Earn Your Master’s in Nursing in as few as 2 years." Features icons highlighting practicum commitment, flexible balance, 14 specialization options, and extensive support. Sidebar includes program details: top enrollment, 9 specialty tracks, CCNE accredited. Tone: informative and encouraging.
Alt text: "Infographic on a phone screen showing Chamberlain statistics: 140,000+ students and alumni, 130 years in nursing education, 22 U.S. campuses, 50% online."

Page summaries and chapter navigation at the top of popular pages.

Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."
Alt text: "Online admission application screen for Chamberlain University. Form fields include name, email, and address. A smiling advisor's photo appears on the right. The banner reads 'Step 1 of 4' indicating progress."

Josiah

Design Director

“

What started off as a short-term project evolved into a proven multi-year iterative design program not just for Chamberlain University but for multiple universities in the Covista (Adtalem) portfolio.”

Josiah

Design Director

“

What started off as a short-term project evolved into a proven multi-year iterative design program not just for Chamberlain University but for multiple universities in the Covista (Adtalem) portfolio.”

Image of Josiah, Design Director

Josiah

Design Director

“
What started off as a short-term project evolved into a proven multi-year iterative design program not just for Chamberlain University but for multiple universities in the Covista (Adtalem) portfolio.”
Image of Josiah, Design Director

Josiah

Design Director

“
What started off as a short-term project evolved into a proven multi-year iterative design program not just for Chamberlain University but for multiple universities in the Covista (Adtalem) portfolio.”
Image of Josiah, Design Director

Josiah

Design Director

“

What started off as a short-term project evolved into a proven multi-year iterative design program not just for Chamberlain University but for multiple universities in the Covista (Adtalem) portfolio.”

Client

Chamberlain University

Areas of Focus

Education

Disciplines

Content Strategy

CRO

Experience Design

Design System

Content Strategy

Team

Tania Sharma

Derek Vaz

Silvia Gonzalez

Josiah Bilagot

Client

Chamberlain University

Areas of Focus

Education

Disciplines

Content Strategy

CRO

Experience Design

Design System

Content Strategy

Team

Tania Sharma

Derek Vaz

Silvia Gonzalez

Josiah Bilagot

Client

Chamberlain University

Areas of Focus

Education

Disciplines

Content Strategy

CRO

Experience Design

Design System

Content Strategy

Team

Tania Sharma

Derek Vaz

Silvia Gonzalez

Josiah Bilagot

Client

Chamberlain University

Areas of Focus

Education

Disciplines

Content Strategy

CRO

Experience Design

Design System

Content Strategy

Team

Tania Sharma

Derek Vaz

Silvia Gonzalez

Josiah Bilagot

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