Person in a striped shirt hugging a child in a blue sweater.
Person in a striped shirt hugging a child in a blue sweater.
Abstract geometric shapes arranged to resemble a house against a blue background.

Caption goes here

Abstract geometric shapes arranged to resemble a house against a blue background.

Caption goes here

Abstract geometric shapes arranged to resemble a house against a blue background.

Matthew House Toronto

Matthew House Toronto

Providing hope and home for refugees seeking a new future in Canada.

Providing hope and home for refugees seeking a new future in Canada.

Providing hope and home for refugees seeking a new future in Canada.

Scaling access to sanctuary for refugees through weve z, feedback, and support.

Brand Strategy, Brand Identity

Brand Strategy, Brand Identity

Brand Strategy, Brand Identity

Brand Strategy, Brand Identity

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

Image of a gray house.
Graphic with text "Matthew House Toronto" and "Greensides Avenue" over a house silhouette.
Image of a gray house.
Graphic with text "Matthew House Toronto" and "Greensides Avenue" over a house silhouette.
A minimalist graphic of six vertical color blocks in shades of blue, navy, red, brown, yellow, and grey.

Colours and graphics echo the very residences that claimants seek to call home.

A minimalist graphic of six vertical color blocks in shades of blue, navy, red, brown, yellow, and grey.

Colours and graphics echo the very residences that claimants seek to call home.

A minimalist graphic of six vertical color blocks in shades of blue, navy, red, brown, yellow, and grey.

Colours and graphics echo the very residences that claimants seek to call home.

A Tone & Voice guide was developed to provide guidance for appropriate language based on the organization's relationship to the audience. Communication with residents, government, and volunteers all required their own specific lexicon.

A Tone & Voice guide was developed to provide guidance for appropriate language based on the organization's relationship to the audience. Communication with residents, government, and volunteers all required their own specific lexicon.

Colours and graphics echo the very residences that claimants seek to call home.

Colours and graphics echo the very residences that claimants seek to call home.

Webpage screenshot with text, charts, and a social media post about Jollof rice.
Webpage screenshot with text, charts, and a social media post about Jollof rice.
Graphic with text: "Just because someone carries it well, doesn’t mean it isn’t heavy," on a blue background.
Graphic with text: "Just because someone carries it well, doesn’t mean it isn’t heavy," on a blue background.
Nine circular icons representing various amenities on a yellow background.

The new visual system was inspired by common milestones in the refugee claimant journey.

The new visual system was inspired by common milestones in the refugee claimant journey.

Nine circular icons representing various amenities on a yellow background.

The new visual system was inspired by common milestones in the refugee claimant journey.

Nine circular icons representing various amenities on a yellow background.

The new visual system was inspired by common milestones in the refugee claimant journey.

A Tone & Voice guide was developed to provide guidance for appropriate language based on the organization's relationship to the audience. Communication with residents, government, and volunteers all required their own specific lexicon.

A Tone & Voice guide was developed to provide guidance for appropriate language based on the organization's relationship to the audience. Communication with residents, government, and volunteers all required their own specific lexicon.

A Tone & Voice guide was developed to provide guidance for appropriate language based on the organization's relationship to the audience. Communication with residents, government, and volunteers all required their own specific lexicon.

Comparison of old and new logos for Matthew House Toronto, with updated design on right.
Comparison of old and new logos for Matthew House Toronto, with updated design on right.
Webpage screenshot with text, charts, and a social media post about Jollof rice.
Comparison of old and new logos for Matthew House Toronto, with updated design on right.

The new visual system was inspired by common milestones in the refugee claimant journey.

Person adjusting hood of a white jacket, standing in a graffiti-lined alley.
Graphic with text: "Just because someone carries it well, doesn’t mean it isn’t heavy," on a blue background.
Person adjusting hood of a white jacket, standing in a graffiti-lined alley.
Graphic with text: "Just because someone carries it well, doesn’t mean it isn’t heavy," on a blue background.
 Canva template for a job posting saying "We're hiring! Communications & Volunteer Coordinator".

To encourage consistent use of the new brand across several channels Canva templates were created for easier adoption organization-wide wide.

 Canva template for a job posting saying "We're hiring! Communications & Volunteer Coordinator".

To encourage consistent use of the new brand across several channels Canva templates were created for easier adoption organization-wide wide.

 Canva template for a job posting saying "We're hiring! Communications & Volunteer Coordinator".

To encourage consistent use of the new brand across several channels Canva templates were created for easier adoption organization-wide wide.

 Canva template for a job posting saying "We're hiring! Communications & Volunteer Coordinator".

To encourage consistent use of the new brand across several channels Canva templates were created for easier adoption organization-wide wide.

Collage of social media posts with quotes, statistics, a job ad, and food recipe.
Collage of social media posts with quotes, statistics, a job ad, and food recipe.
Collage of social media posts with quotes, statistics, a job ad, and food recipe.
Collage of social media posts with quotes, statistics, a job ad, and food recipe.
Collage of social media posts with quotes, statistics, a job ad, and food recipe.

Client

Matthew House Toronto

Areas of Focus

Equity

Disciplines

Brand Identity

Brand Strategy

Team

Josiah Bilagot

Derek Vaz