






Willow
Willow
The First Real Estate Investment Platform Built for Everyone to Grow Wealth
The First Real Estate Investment Platform Built for Everyone to Grow Wealth
The First Real Estate Investment Platform Built for Everyone to Grow Wealth
Design System, Product Strategy, Product Design, Brand Identity, Brand Strategy
Design System, Product Strategy, Product Design, Brand Identity, Brand Strategy
Design System, Product Strategy, Product Design, Brand Identity, Brand Strategy
Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.
Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.
Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.
Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.
















To ensure a seamless experience across future Willow products, we developed a unified UI system, establishing a foundational visual and interaction language that promotes consistency and usability.
To ensure a seamless experience across future Willow products, we developed a unified UI system, establishing a foundational visual and interaction language that promotes consistency and usability.
To ensure a seamless experience across future Willow products, we developed a unified UI system, establishing a foundational visual and interaction language that promotes consistency and usability.
To ensure a seamless experience across future Willow products, we developed a unified UI system, establishing a foundational visual and interaction language that promotes consistency and usability.




Our engineering team partnered closely with the design team and Willow’s tech team to achieve the perfect balance of performance, visual flourish, and accessibility, delivering the best experience for both new and experienced investors alike.
Our engineering team partnered closely with the design team and Willow’s tech team to achieve the perfect balance of performance, visual flourish, and accessibility, delivering the best experience for both new and experienced investors alike.
Our engineering team partnered closely with the design team and Willow’s tech team to achieve the perfect balance of performance, visual flourish, and accessibility, delivering the best experience for both new and experienced investors alike.
Our engineering team partnered closely with the design team and Willow’s tech team to achieve the perfect balance of performance, visual flourish, and accessibility, delivering the best experience for both new and experienced investors alike.




“With understood the transformative opportunity of our business immediately and have worked in tandem with our team ever since. Our shared values and energy to tackle this problem show in the product, and we are just getting started.”
Arsh Singh
Marketing Lead, Willow
“With understood the transformative opportunity of our business immediately and have worked in tandem with our team ever since. Our shared values and energy to tackle this problem show in the product, and we are just getting started.”
Arsh Singh
Marketing Lead, Willow
“With understood the transformative opportunity of our business immediately and have worked in tandem with our team ever since. Our shared values and energy to tackle this problem show in the product, and we are just getting started.”
Arsh Singh
Marketing Lead, Willow
“With understood the transformative opportunity of our business immediately and have worked in tandem with our team ever since. Our shared values and energy to tackle this problem show in the product, and we are just getting started.”
Arsh Singh
Marketing Lead, Willow
Client
Willow
Areas of Focus
Equity
Disciplines
User Research
Brand Strategy
Brand Identity
Product & UX Design
Content Strategy
Product Design
Team
Derek Vaz
Josiah Bilagot
Nelson Leung
Sam Rodrigues
Steph Coleman
Related Work
Related Work
Related Work